Member Events & Community Resources – September

Here is a list of upcoming member events:

The Conway Center is a community partner for the Women’s Small Business Accelerator’s annual fundraiser. The event is September 21 at 6:30 p.m. at the Columbus Zoo & Aquarium. Don’t miss special guest Jack Hanna!

These community events and resources might be of interest to your family business:

From Driscoll Learning

September 19, 2017 – 1-3 pm

JOB BENCHMARKING: SELECTING SUPERIOR PERFORMERS
Have you ever hired someone whose best day on the job was the day they interviewed? Have you ever wondered why? If you were leaving your current position and interviewing would you “puff” (think about it)? How does your organization get through the “puff” in the selection and hiring process?

Businesses today are challenged to find better ways to secure the right talent for success. But what talent does a job require for superior performance? Only the JOB has the answer, so let the job talk and listen carefully. Join other busy HR professionals to explore the key issues that interfere with the hiring of superior performers. We will explore:

  • BIAS: The biggest barrier in selecting superior performers
    • There are still biases that get in the way beyond gender, age, and nationality.
    • Failure to let the job talk – Why our personal biases keep most people from hearing the job.
  • The value and importance of Personal Accountability and how to measure it.
  • Can a strong brand carry a weak sales force?
  • How to improve the selection process and reduce turnover through job benchmarking.
  • Why do we tend to hire for skills and fire for attitude?
  • Benchmarking the top 10 to 20 people is a flawed standard approach to identify top performers.
  • Why failure to use assessments as part of our hiring or screening process limits the ability to accurately select superior performers.

Come join us to find out how to get through the “puff”. Uncover why and how to let the “job talk” and listen carefully. The job is the most credible eyewitness to superior performance. When we listen to the job talk, we will discover the clues we need to follow to produce the desired results.

Date: Tuesday, September 19th
Time: 1pm – 3pm
Location:
Dublin Entrepreneurial Center
565 Metro Place South, Networking Room 1st Fl
Dublin, OH 43017

RSVP: sharon@driscolllearning.com

From GREENCREST

September 20, 2017 – 11:30 am –  1:30 pm

Google Partners Connect
It can take up to twelve online searches before business prospects engage with a specific brand’s site, according to research from Google. How can companies in the business-to-business marketing space identify how to reach researchers early, and throughout their search? GREENCEST will co-host a “Google Partners Connect” event this month with Google to uncover B2B best practices.

At the upcoming event, Google and GREENCREST, a Google Partner Agency, will share trends, research and insights that can help businesses reach other businesses in the right place and at the right time.

The event will take place from 11:30 a.m. to 1:30 p.m. on Sept. 20 at GREENCREST, 120 Northwoods Blvd., Columbus, Ohio, 43235. The event is free, but space is limited. Lunch will be provided. Attendees may RSVP at this link: https://partnersconnect.withgoogle.com/event/greencrest.

Focusing B2B marketing strategies solely on the C-suite can be a costly error. According to Google, more than three-fourths of non-C-suiters have a say in purchase decisions and almost one-fourth of them have the ability to sign off on purchases.

Google also found that about 90 percent of B2B researchers use the internet during the B2B research process, and that millennials are frequently involved in B2B purchasing decisions. Google suggests that companies adapt sales and marketing strategies to reach this increasingly important consumer.

As a certified Google Partner Agency, GREENCREST has demonstrated AdWords skills and expertise and has demonstrated that it has helped clients grow their customer base and revenue through AdWords campaigns.

Register here.

GREENCREST
120 Northwoods Blvd.
Columbus, Ohio, 43235

From C&A Benefits

Thursday, September 28,2017
Registration 8:30 am; Presentation 9:00 am – 1:00 pm

Increase Employee Performance through Behavioral Change

This fast-paced half day workshop will provide an insightful look at how behavioral patterns and motivations can be used to elevate performance within your business. This session will change the way you view yourself, your business and your teams. It will provide key insight into the real triggers that cause friction within your business and equip you with new techniques to build more effective relationships with your team.

This session is ideal business owners, senior management and team leaders or people who are looking to develop leadership and management skills.

Application Examples: The takeaways form the session can be applied in many different scenarios including:

  • Leadership and Management Activities
  • Recruitment & Talent Attraction
  • Effective Communication
  • Culture and Employee Engagement

Previous Feedback & Biggest Takeaways: “The model of patterns that can predict issues with well being in the workplace, was an eye opener.” “I gained real insight into why I clash with some staff members. Now I have a better understanding of our different behavioral patterns, and tools to use to communicate more effectively.” “We have unknowingly recruited people with the same behavioral and motivational patterns for years, and that now explains so many of our culture issues. This session has given me some great tools to use during recruitment to recruit the right behavioral profile for each role, instead of our traditional ways.”

RSVP:bhagerty@cabenefitsgrp,com

6135 Memorial Drive Ste 103
Dublin, OH 43017

Here is a community resource that might be of interest to you:

Half–day “Strategy Stress Test” session with SSE Advisors.

The intent of this session is to take a high level look at their business strategy and determine how well it positions their organization for success, both short and long term. In addition, the session will help strengthen 2018 planning.

It also provides an opportunity for a different perspective, thought leadership and/or sounding board for ideas.

ContactAnthony McIntosh for details.