Crisis Communications/Media Training
ODU LEAD Building, 2600 Airport Drive, Columbus, 43219
December 5, 2012, 8:00-9:30 a.m.
Have you ever thought about how you would handle a crisis situation -- What if there was an accident on a job site or one of your products harmed a customer? Or what if an employee got in trouble with the law or had an accident on company time? Situations like these are not pleasant to think about but you do need to plan and prepare for them. They also generate a lot of questions that need to be addressed quickly.
Communications expert Kelly Borth, founder of GREENCREST, will help you plan your response strategy, identify materials you need to draft now, and prepare you for the "hot seat" if the media should come calling. You'll also learn about key questions you should be prepared to answer and discuss how to prevent your crisis from going viral or stem the tide if it does.
Every business needs a communications plan in place before the crisis hits. Join us to learn how to develop yours!