Monthly Message - October 2015 - Conway Center for Family Business

Monthly Message — October 2015


MONTHLY MESSAGE  – October 2015

Stand Out from the Crowd

Marketing Strategies to Boost Your Family Business’ Brand 

October 15 – 7:30-9:00 a.m.

Alumni Hall at Ohio Dominican University

1216 Sunbury Rd., Columbus, OH 43219

Conway Center board member and service provider, Kelly Borth, CEO and Chief Strategy Officer of GREENCREST, will lead an informative panel discussion about best practices for marketing and branding your family business. She’ll draw from her 35 years of experience and work with Central Ohio family businesses to illustrate proven strategies that you can apply to your organization to help it stand out and get the recognition it deserves.

You’ll hear from these family business leaders about how they’ve used marketing to grow their businesses
Steve Arnold, The Strait & Lamp Group; Dianne Grote Adams, Safex; Elizabeth Blount McCormick, UNIGLOBE Travel Designers; and Mike Vargo, VARGO® Companies.
Kelly is a valuable resource for the Conway Center’s Business Development Peer Group, a featured columnist for Smart Business magazine, and a facilitator of marketing-related topics for The Entrepreneurship Institute. A full-service marketing, advertising, public relations, digital and social media agency, GREENCREST
specializes in turning market players into industry leaders.™
Sign up today!
RSVP to Heather Howell at or 614-253-4820. The program is free for Conway Center members and $35 for non-members. Family business leaders attending for the first time may attend as our guest.


Directors’ Insight 

We are excited to announce that the following 
companies and individuals will be recognized 
at the 17th Annual Family Business Awards Program and Expo on November 9th at out new location at the Hilton at Easton Town Center. This special event honors the outstanding performance of family businesses in the areas such as leadership, planning, communication, support, and community service that are best practices needed to maintain a successful and productive family business. 

Registration details are below – don’t miss it!


CASTO Management Services, Inc.
Kimball Midwest
Community Engagement
Champion Real Estate Services
Lake Shore Cryotronics, Inc.
White Castle System, Inc.
Family Business of the Year

Donatos Pizza

Hina Environmental Solutions, LLC
Lifetime Achievement

Lewis R. Smoot, Sr., The Smoot Corporation
Milestone Achievements
5 Years – Champion Real Estate Services
10 Years – CMax Advisors
20 Years – PRISM Marketing, Royal Document Destruction, Sequent
25 Years – RICOP Construction Company
30 Years – Capitol Citicom, Inc., Grove City Tree Service, LLC
35 Years – Mid Ohio Strategic Technologies
50 Years – Anomatic Corporation, G&J Pepsi-Cola Bottlers, Inc., Krieger Ford
65 Years – The Strait & Lamp Group
70 Years – Florentine Restaurant, Inc.
75 Years – Oakland Nurseries, Inc.
80 Years – Spirit Services Company
100 Years – Reitter Stucco and Supply Co., Inc.
110 Years – Diehl-Whittaker Funeral Service
125 Years – Sutphen
160 Years – Schoedinger Funeral and Cremation Service
Named to Pizza Today Top 10 – Ulrey Foods, Inc./Flyers Pizza and Subs
Received Select Registry’s Stafford Smith Award – Ellen Grinsfelder, Inn & Spa at Cedar Falls

Burton Metal Finishing, Inc. & Powder Coating
Spirit Services Company
UNIGLOBE Travel Designers
Succession Planning/Implementation

Dublin Cleaners & New Albany Cleaners
Ohio Power Tool
Please join us to celebrate family business success on November 9th!
Dick and Deana

17th Annual Family Business Awards and Family Business Expo

Monday, November 9, 2015

Hilton Columbus at Easton
Easton Town Center
3900 Chagrin Drive, Columbus, 43219
Expo: 10:00 a.m. – Noon
Luncheon: Noon – 1:30 p.m.
Awards & Expo Sponsored by:
Business First
Commerce National Bank
Definity Partners
Gryphon Financial Partners
Rider + Reinke Financial Group
White Castle
Award Trophies sponsored by: Artina Promotional Products | Printing & Signage provided by: Capitol Citicom | Promotional Materials and Exhibitor Training provided by: Outreach Promotional Solutions  

Awards Luncheon
Sign up today for the 17

th Annual Family Business Awards Program and Expo on Monday, November 9, 2015. This event celebrates the accomplishments of outstanding family businesses within our community by honoring family businesses with awards in the following categories: Community Engagement, Communication, Family Business of the Year, Family Business Legacy, Lifetime Achievement, Milestone Achievement, Re-Invention, Succession Planning, and Support of Family Business. 
Individual tickets:   $50 for members, $75 for non-members
Tables for 8:            $325 for members, $500 for non-members

RSVP by October 28, 2015, to Heather Howell at or 614-253-4820.

Family Business Expo:
Don’t miss this outstanding business development opportunity only available to Conway Center Family Business and Service Provider members!  The Expo is a great way to showcase your business, products or services to more than 500 family business leaders and advisors who will attend the Awards Program. 
  • Expo display tables may be reserved for just $175
  • Table reservations include two Awards Luncheon tickets. 

 Please RSVP for the Expo by October 28 to Jill Hofmans at or 614-253-4820 for more information.

Save the date!

Conquering Communication Challenges in a Family Business
November 19 – 7:30-9:00 a.m.
Alumni Hall at Ohio Dominican University

1216 Sunbury Rd., Columbus, OH 43219
Thaddeus O’Brien, of O’Brien & Associates, will lead a discussion with family business leaders identifying key issues in the communication process. Whether your challenges lie in breaking through technology barriers, figuring out how to bridge the gap between founders and next gens, or broaching delicate subjects like compensation, succession, or plans for the future of the business, this program is for you!

Sign up today!

RSVP to Heather Howell at or 614-253-4820. The program is free for Conway Center members and $35 for non-members. Family business leaders attending for the first time may attend as our guest.

Conway Center Peer Groups

To sign up for any of our peer group meetings or to learn more about peer group opportunities contact Assistant Director, Jill Hofmans, at
or visit
for a full schedule of Peer Group programs.
Women in Family Business Peer Group
October 13, 2015
7:30 a.m. – 9:00 a.m.
Room 274 – Griffin Center at Ohio Dominican University
Topic: Marshmallow Challenge & Business Book Discussion
Next Generation Leaders Peer Group
October 13, 2015
Noon – 1:00 p.m
O’Brien & Associates
47 W. 3rd Avenue
Columbus, OH 43201
Topic: Strategy
Business Development Peer Group
October 22, 2015
7:30 a.m. – 9:00 a.m.
Room 274 – Griffin Center at Ohio Dominican University
Topic: Power of Positioning: Are You Saying What Your Prospects Want to Hear?
Leadership Development Peer Group
October 27, 2015*
7:30 a.m. – 9:00 a.m. *(note date change)
Room 274 – Griffin Center at Ohio Dominican University
Topic: Vision, Mission, and Values
Finances for Family Businesses Peer Group
October 28, 2015
8:00 – 10:00 a.m.
Room 274 – Griffin Center at Ohio Dominican University
Topic: Navigating Family Business Finances Sponsored by Holbrook & Manter CPAs
Online Strategy Peer Group
November 4, 2015
8:00 – 9:30 a.m.
Fathom Columbus
1465 Northwest Blvd.
Columbus, OH 43212
Topic: Manage Your Reputation Online  
Women in Family Business Peer Group
November 10, 2015
7:30 a.m. – 9:00 a.m.
Room 274 – Griffin Center at Ohio Dominican University
Topic: Open Discussion: What’s Going on with You? Your Family Business?
Next Generation Leaders Peer Group
November 10, 2015
Noon – 1:00 p.m.
O’Brien & Associates
47 W. 3rd Avenue
Columbus, OH 43201
Leadership 2.0
November 11, 2015
8:00 – 9:30 a.m.
Integrated Leadership Systems
501 W. Schrock Rd.
Suite 200
Westerville, OH 43081
CEO Peer Group
November 11, 2015
3:30 – 7:30 p.m.
Scioto Country Club
2196 Riverside Dr.
Columbus, OH 43221
Invitation only | RSVP required
Succession Planning Peer Group
November 12, 2015
7:30 a.m. – 9:00 a.m.
Room 274 – Griffin Center at Ohio Dominican University
Topic: What about me? How to take care of key family and non-family employees

Member Events

Fraud Protection Program

The Commerce National Bank Learn over Lunch Educational Series continues on 

Wednesday, October 14, from 11:30 a.m. – 1:00 p.m. at their office at
3650 Olentangy River Rd. There are
only 40 slots available so
contact Brittany Lang to enroll today:
or 614-583-2040
Lunch will be provided.
Webinar – Pushing up Daisies: How to Stop Beating Around the Bush and Tell Your Family What They Need to Know When You’re Gone
The saying goes, “The only things in this world that are certain are death and taxes.” For many families, the subject of mortality is fraught with understandable emotional turmoil – a factor that often impedes or delays the communication of vital information. On October 15 from 2-3 p.m., this webinar led by experts from Plante Moran Trust will look at the topic from both sides: what you should do to prepare your family, and what family members should be prepared for when the time comes. 

At the conclusion of this session, participants will be able to: identify the key pieces of information families will need after someone dies; understand the role various professionals and advisors (trustees, attorneys, and financial planners) should play in the planning process, as well as the days and weeks after a death; and understand common methods and best practices to start assembling information and communicating their plans. Register here.

Learn How to Take Effective Hiring Into Your Own Hands
What separates an average company from a great company? Getting the right people. By simply implementing a strategic hiring process, you can exponentially increase performance, productivity . . . and avoid the high costs and negative repercussions of hiring the wrong candidates. Learn how by attending VisionSpark’s Choosing Winners System training from 8:00-11:30 a.m. on October 16, at LOTH, Inc.
855 Grandview Avenue, Columbus, OH 43215. Conway Center members receive a $100 discount. Just enter “Conway” when you register by clicking here.
Starting the Conversation – An Evening with the WSBA and Elena Ford

Conway Center member Ricart Automotive is sponsoring this annual program at 5:30 p.m. on October 20, at the

Renaissance Columbus Downtown Hotel, featuring Elena Ford, the Vice President of Global Dealer and Consumer Experience for Ford Motor Company. As the great-great-granddaughter of Henry Ford, Elena Ford continues her family’s legacy, helping run one of the top automotive brands in the world. Ms. Ford has served as the Vice President of Global Dealer and Consumer Experience with the Ford Motor Company since 2013. In this role, she leads a team designed to accelerate the simplification and streamlining of Ford’s interaction with customers inside dealerships and at auto shows around the world. Twice she has been named among
the leading women in the auto industry by Automotive News. To get your tickets to see hear this national family business leader click here.
Maximize the Value of Your Business
On Thursday, October 22, from 3:00-6:00 p.m., Conway Center Service Providers Brad Martyn and Jeff Lacy, of FocusCFO, and Tim McDaniel, of Rea & Associates, CPA/ABV, ASA, CBA, will be part of an interactive panel discussion sponsored by Polymer Ohio/OH! Manufacturing. The presentation will answer these questions: What should you be focused on right now to meet current and future business demands? Why is an exit strategy important before you’re ready to sell or transition? Why it’s important to know the value of your business, and how you can grow that value over time? What can hurt the value of your business? What your options are for exit: sell, ESOP, family transition, keep as an investment? All attendees will receive a comprehensive overview of their company’s risk and opportunities in seven key areas to illuminate risks and opportunities. Register here.

Welcome New Member

PMG Employment Consultants, LLC

Phil Georgenson, Michael Georgenson, Laurie Georgenson
9923 Morris Drive, Suite 124, Dublin, Ohio 43017
(614) 766-5911

Founded in 2001 by Phil Georgenson, President and Managing Partner, PMG Employment Consultants is a leading executive and professional search firm. PMG is one of only a few executive Search firms that belong to The Pinnacle Society, a consortium of 75 top recruiting firms in the US and North America. They partner with clients across the country on local and national searches. Michael Georgenson, Phil’s son, joined the company in 2011 after a successful career in sales, marketing, underwriting, and project management. He currently serves as Vice President and Managing Partner. In 2014, Laurie Georgenson, Phil’s daughter, joined PMG following a long career in IT and project management. She currently serves as Senior Executive Recruiter and Lead Researcher.    

Workforce Training Money Available – Deadline October 14
More than 122,000 Ohio employees have already been trained through the Ohio Incumbent Workforce Training Voucher Program, and now that number will increase because round four is available.
Training in the following high-demand fields is eligible:  Advanced Manufacturing, Aerospace and Aviation, Automotive, Back Office, BioHealth, Corporate Headquarters, Energy, Financial Services, Food Processing, Information Technology and Services, Logistics, Polymers and Chemicals, and Research and Development.  Training opportunities include, but are not limited to, operational skills training, certification processes and equipment training. Training can occur at the employer’s facility, at provider’s training facility or at a third-party site.
The Ohio Development Services Agency will reimburse the employer for up to 50 percent of the eligible training costs, up to $4,000 per employee, after 1) the employer pays the full cost of the training, and 2) the employee successfully completes the training. The maximum amount an employer may qualify for in a fiscal year is $100,000. The company must be in operation for at least 12 months in Ohio to participate.
The online applications will be accepted on a first-come, first-served basis and can be submitted beginning at 10:00 a.m. on October 14, 2015.
For more information visit
or contact Shannon Vanderpool at 614-644-8560 or

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Interesting Reading

Guest Blog: Culture Has to Have a Process

Columbus CEO (blog)
As business leaders, we should be offering more than just a job, … will speak on business culture at a Conway Center for Family Business event at …
If you offer a wellness program, you have probably considered many questions and options as you design incentives: How can you engage employees in a wellness program? What are the most impactful rewards for participating and achieving health outcomes? How can you be sure you’re making a good investment with the money spent on wellness? Answers to these questions require an understanding of what motivates people; and are further complicated by ACA, ADA, and HIPAA guidelines.
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One way to help make your charitable giving as efficient as possible is by using a donor-advised
Rea & Associates
Valuing a private business involves more than plugging numbers into a software program and printing out the results. It’s a systematic process with numerous pitfalls for the untrained. Here are five basic steps that the professionals follow to arrive at reliable, accurate business appraisals.

Business 2 Community
“Family businesses tend to be insular,” says Henry Hutcheson, president of the consulting firm, Family Business USA…

Family Businesses Face Succession Challenge as Next Generation Look Elsewhere For Employment

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In fact, two-thirds of all American businesses are family-owned and operated. While our business relationship is very different from our romantic…
Often skilled estate planning is essential to the tax-efficient transfer of the family business across the generations. While the majority of family business…
New York Times
D. G. Yuengling & Son has been a family-run brewery for five generations…”He’ll never make the decision to step away from the business,”…
Summary: Karen Buchwald Wright describes the choices she made and the way her values have guided her decisions at home, at work, and in her…
Pittsburgh Post-Gazette
In a family-owned company, conflicts about business decisions are always aggravated by underlying family dynamics. The simple fact that the parties …
Business Spectator
It’s often said that the family that plays together, stays together, but even that won’t save a family business if the company culture within is unhealthy.
Time is a critical factor for successful succession planning for closely held family businesses. It can take years for a business owner to work through…
TheFBCG (blog)
This week’s blog is an easy-to-grasp list of 10 qualities I’ve noticed about the underpinnings of high-functioning family businesses over the last 25 years…
Conway Center for Family Business
J. Richard Emens, Executive Director |
Deana Gordon, Managing Director |

Ohio Dominican University
216 Sunbury Road, 
Columbus, OH 43219

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