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Nurturing Customer Loyalty: A Guide to Retention Marketing

Nurturing Customer Loyalty: A Guide to Retention Marketing

The goal is simple: to nurture customer loyalty beyond the first purchase. This involves creating positive customer experiences and building strong relationships. Why is this important? Because loyal customers are more likely to make repeat purchases. They’re also more likely to recommend your brand to others. In this article, we’ll dive into the world of […]

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Perception is Key to the Decision-Making Process

By Jennifer Griffith, Ohio-Area Regional President of First Merchants Bank Perceptions of value, convenience and ability are central to how we weed out the massive number of potential companies we choose to do business with. Knowing the importance of client perceptions, we recently engaged with Saperstein Associates to conduct focus groups with our retail customers

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