marketing Archives - Conway Center for Family Business

marketing

Conway Case Study Rethinking Marketing Efforts for Family Business

Rethinking Your Marketing Efforts: New Ideas to Promote Your Family Business

Featuring:Kelly Borth, Chief Strategy Officer, GREENCRESTDave Keller, President, Triad Marketing & MediaJason Mlicki, Principal, Rattleback Many family businesses have been there. Perhaps you’ve created a new product or service that could help meet a need for your clients or community. Or maybe you’re looking to reinvigorate the brand your family has crafted over generations. You’ve […]

Rethinking Your Marketing Efforts: New Ideas to Promote Your Family Business Read More »

Perception is Key to the Decision-Making Process

By Jennifer Griffith, Ohio-Area Regional President of First Merchants Bank Perceptions of value, convenience and ability are central to how we weed out the massive number of potential companies we choose to do business with. Knowing the importance of client perceptions, we recently engaged with Saperstein Associates to conduct focus groups with our retail customers

Perception is Key to the Decision-Making Process Read More »

Scroll to Top