The goal is simple: to nurture customer loyalty beyond the first purchase. This involves creating positive customer experiences and building strong relationships. Why is this important? Because loyal customers are more likely to make repeat purchases. They’re also more likely to recommend your brand to others. In this article, we’ll dive into the world of […]
Nurturing Customer Loyalty: A Guide to Retention Marketing Read More »
Featuring:Kelly Borth, Chief Strategy Officer, GREENCRESTDave Keller, President, Triad Marketing & MediaJason Mlicki, Principal, Rattleback Many family businesses have been there. Perhaps you’ve created a new product or service that could help meet a need for your clients or community. Or maybe you’re looking to reinvigorate the brand your family has crafted over generations. You’ve
Rethinking Your Marketing Efforts: New Ideas to Promote Your Family Business Read More »
By Jennifer Griffith, Ohio-Area Regional President of First Merchants Bank Perceptions of value, convenience and ability are central to how we weed out the massive number of potential companies we choose to do business with. Knowing the importance of client perceptions, we recently engaged with Saperstein Associates to conduct focus groups with our retail customers
Perception is Key to the Decision-Making Process Read More »
